So what are the most effective tools at your disposal? WeChat Official AccountsĪn Official Account is a WeChat Account created and verified by an enterprise. Not only does no other app come close to matching WeChat in terms of its user base in China, but WeChat also now provides a mature and robust ecosystem for businesses where you can effectively craft your brand’s image, educate your buyers, promote your products, and accept payments. Here are some mind-blowing statistics to demonstrate just how essential WeChat is to Chinese people’s daily lives: WeChat Statistics 2022Īside from communication and social functions, WeChat also serves as a news source, a shopping platform, an encyclopedia, a search engine, a live-streaming platform, and an app store with over seven million apps. What makes WeChat an important link in your business framework and marketing strategy? Evolved from an instant messaging app to a super app integrated with over 7 million mini-apps, WeChat is now indispensable to its 1.1 billion daily active users as well as a powerful tool that can take your business in China to the next level.
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